Retail Notebook: Marketers discover it's all in the bean Chocolate attains a pedigree
SEATTLE POST INTELLIGENCER
By Kristen Millares Bolt
Do you know where your chocolate comes from?
The chocolate industry is picking up on the buzz about the importance of marketing product sources by geography and farm origins, following in the footsteps of the wine and coffee industries. And like the premium wine and coffee trades, chocolate is capitalizing on the educated, affluent consumer...
