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Hot Chocolate Not Just Swiss Miss Anymore

Joan Steuer, president of Chocolate Marketing, a chocolates consulting firm, said the U.S. thirst for high-quality rich stuff is the result of several trends, among them a need to escape, even if just for a while.

"One [trend] would be the nostalgia for comfort food, for a familiar sort of pick-me-up or calm-me-down — and holding a frothy mug of hot chocolate from childhood is something we all enjoy," she said.

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