SEATTLE POST INTELLIGENCER

Retail Notebook- Marketers discover it's all in the bean
Chocolate attains a pedigree

The variety of chocolate bars now available can be dazzling to the consumer. Joan Steuer, the president of Chocolate Marketing, LLC in Beverly Hills, Calif., rattled off different types of chocolate bars in quick succession, "Solid, varietals, single-origin, high-percentage cocoa bars (the newest trend), and, her favorite sweet heat — a spicier chocolate infused with chili and warm spices."

Steuer, who was the founding editor of Chocolatier magazine, said chocolate manufacturers are bringing limited edition chocolates into their chocolate portfolios to "bring a sense of urgency to the consumer." Hershey's, Godiva, Seattle-based Fran's Chocolates and Dagoba Organic Chocolate (sold in Whole Foods) all have limited edition chocolates for sale now.

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